Product Overview
Fusion Go is a mobile app that empowers university students across North America to lead healthy lifestyles. Within the app, students can quickly access recreational programs, memberships, occupancy counts, and more.
Project Goal
Product stakeholders identified it was time to explore what the future of FusionGo might be. Our team was tasked to re-evaluate our entire feature set, programming language, and UI design. A critical part in our process was to share our new direction with industry at the annual conference for recreation professionals, NIRSA (March 2022).
This case study, covers my involvement in our journey towards NIRSA.
Role
As the Lead Designer on this project, I was responsible executing and delegating all design initiatives within our team to reach our product goals. Leading up to NIRSA, I collaborated heavily with a range of team members to ensure we demoed our best work at the conference.
Responsibilities
Strategy
Where We Started
Fusion Go 1.0 was a mobile app that provides students across North America quick access to a range of information & services offered by their unique recreation departments. Within the app, students could find things such as programs, memberships, occupancy counts, and so on. Although it worked well for the past number of years, the app ultimately wasn't meeting its full potential or keeping up with the emerging needs of students.
Defining Fusion Go 2.0
Our initial rounds of research with clients and students was extremely insightful. During which, we uncovered that many features simply weren't being used by students. The reasons varied per each feature, but the overall sentiment was consistent: The product did a few things well, but most features didn't meet their functional or experiential needs.
Throughout multiple strategy calls with stakeholders, we worked towards forming a collective understanding of what Fusion Go 2.0 is and what it isn't. During these calls, the design team was "the voice of the user" and we shared our findings to help stakeholders in decision-making.
App Design & Iteration
As the feature list continued to evolve, we began ideating and iterated on the most important pages, starting with the home page & search results page. Each decision was informed by a mixture of user insights, design best practices, dev feasibility and stakeholder feedback.
CMS Design & Iteration
Once we had a clear picture of what the initial release would look like, we began identifying what must be included in the CMS for the product. The CMS would give Fusion Go admin the ability to control what content is shown in their app & personalize it to reflect their organization's brand.
Fortunately, we had a great resource to pull from... the design system I originally built for Fusion Wave! Since launching Fusion Wave in 2021, the principles and guidelines I formed had been inherited by another one of our products, Fusion Play. Now it's all 3 products are built upon its foundation, which saves efforts & creates a consistent experience for end users.
NIRSA Conference
Since the redesigns positive reception at NIRSA, we continue to design and develop Fusion Go 2.0 as there are still many more opportunities and fresh ideas to explore.
Credits
Of course, no project is successful without a team of talented collaborators, and I had the pleasure of working with some of the best!
Steven Roefs
Lead Developer
Rob Cottignies
Junior Designer/Researcher
Amy Zhou
Junior Designer
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Junior Designer